YKK London Showroom is happy to announce that we will be hosting a Japanese shoe designer, Wataru Sato with an interactive installation this summer.
Sato will be highlighting his ‘Akaito’ collection of sculptural footwear designs featuring red threads, across the YKK showroom as an installation and a striking window display from 1st July 1 do 9th August.
Commenting on YKK’s upcoming Wataru Sato installation, Kei Kagami, YKK Europe Limited Ambassador, said over e-mail: “I first saw his work at the ITS fashion competition in 2015. I remember I was very impressed by his YKK project with the idea of using an unusual YKK product called ‘Cosmolon’. It was very interesting and unique and I highly appreciated the originality, his talent and his attitude.
“Then he sent me some images of his first shoe collection and I appreciated his collection, it was even more sophisticated and professional, while still showing something edgy and creative by adding a few conceptual pieces.”
Kagami added: “Then last December, he presented the collection in Tokyo, and when I saw the pictures of the presentation, it looked more like an installation rather than a collection and I thought it could be very suitable for the YKK London Showroom so I asked him if he could do something special for the YKK window display.”
In our next article we will present an interview with a designer.
Wataru Sato exhibition will run from 1st July -9th August at the YKK London Showroom on 154 Commercial Street.
Our Showroom in the heart of Shoreditch features several collections of zips and products, and most recently showcased an exhibition by British Asian artist and activist, Pins, who presented an interactive ‘Zippy Lippy’ installation connecting zippers and fine art to start a conversation on consumerism, mental health, and social media. Other previous exhibitions have focused on the brand’s 10-year collaboration with the ITS emerging designer contest, Chau Har Lee’s evolving shoe collection and Jana Zornik’s Extra/Ordinary Rituals collection.
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